top of page
Traveling Girl

SBTI Principles

The fabric and infrastructure of Tourism has been profoundly disrupted by Covid, particularly in Asia and it is unlikely that the low cost high volume and extractive model on which success and growth was based will ever return in the same way.


Navigating the transition now depends upon the tourism system adapting in smart ways to immediate challenges as well as repositioning itself for a post normal future .

Principle 1: Sustainable Tourism Requires Systemic Redesign

Principle 2: Common Definition

Principle 3: The Map

Principle 4: The Story or Narrative

Principle 5: Learning About Options

Principle 6: Measuring What Matters

Principle 7: Making the
Business Case

Principle 8. The Future is Visual

Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of E2.png
bottom of page